Promotion
Tourism Competitiveness Plan for the Biosphere Reserve of La Rioja: “The Man-Made Landscape”
There are two main means of promotion: printed material and the Internet. Special emphasis shall be given to the latter in order to take advantage the possibilities offered by the New Technologies.
Objectives:
- To increase awareness of the area amongst the tourist demand
- To make the most of the area's resources.
- Develop new commercial strategies.
Related municipalities:
