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Promotion

Promotion
Tourism Competitiveness Plan for the Biosphere Reserve of La Rioja: “The Man-Made Landscape”

There are two main means of promotion: printed material and the Internet. Special emphasis shall be given to the latter in order to take advantage the possibilities offered by the New Technologies.

Objectives: 
  • To increase awareness of the area amongst the tourist demand
  • To make the most of the area's resources.
  • Develop new commercial strategies.